Wednesday, 16 July 2014

Professional Web Design and Web Designers in Bath Separating the Professionals from the Amateurs

What distinguishes a professional web designer and therefore a professional web design, from the amateur web designer and therefore an amateur web design?

As with all walks of life there are those who can and those who try to

In this context those who can mean professionally trained and qualified people who have spent years developing and refining their skills. Those who try to, are people who have good intentions, but lack the knowledge and intellectual design capacity to come up with little more than a reasonable attempt at the real thing.

Separating the Professionals from the Amateurs
Its a bit like those times when you have gone into the home of someone who is a keen DIY enthusiast.

On the surface what they have built looks good. You are initially impressed with their efforts and even congratulate them on such an amazing achievement.

Not only that, but they tell you they have spent half what it would have cost if they had got a professional.

Then you look a little closer. The finish of the build is a bit shabby. The doors don’t quite fit and the drawers stick somewhat.

There are gaps here and there and you can’t help noticing that the work surface, well it looks like its sloping to the left. Not quite the professional and high spec finish you would like for your home. Maybe it will be worth spending that extra money to ensure it looks right and everything works as it should. Not so impressed now, are you?

Well with professional web design it is even more important to get it right. As its about your business, your profits, your living, your way of life. There is so much more riding on the fact that it needs to work. I guess there lies the difference with the DIY homemaker. At the end of the day it is only he who has to see it and use it. With a website thousands, if not millions of people have the chance to scrutinise it. That’s if they can find it in the first place.

Professional Web Design - Bath Business Web
What do you need to know about professional web designers?

Remember, I am not talking about your sixteen year old son who has impressed you with his latest computer technology project at school.

Just because you were born in the dark ages before the rise of the world wide web it doesn’t mean your sons efforts, as good as they are, warrants you taking the risk with your business.

Getting back to my point about professional web designers. Professional web designers are going to need to now a lot more than you may think. Below is just some of what they need to know and do to build you a fit for purpose professional website.


Initial planning stage of the professional web design process - a crucial element if you are going to get a professionally built website in Bath


This is the beginning. Getting the ideas flowing and staring to get an idea of design. All that knowledge, all that sill and all that design knowhow and flare will come to the fore with a professional web designer. As soon as you start talking to them about your business and what you want it to achieve will kick start their web design mind into gear.

This stage is crucial as it is the planning stage and you need to get an idea of the structure of your website. How many navigational pages it will contain and what will these pages be called?  Will there be any pages contained within the main pages of the site? Ideas for links to other sites. What type of information is needed for pages and how much content will they need?

This conceptualisation of the project will ultimately help the organisation and structure layout of the build. It will determine the usability of the website and determine the volume of content required.

Mainstream Search Engines
During this stage the web designer will also be creating an initial draft of the first page of the website, the home page, for you to look over to make any adjustments to the design or layout.

There are many aspects to a website which need consideration, such as do you have a logo and where will it go on the site? Where will the content sit in relation to any pictures or images? Will you have a contact page for customers to email you directly via the website?

The professional web designer will know all this and map out all the things you want, you require and which are necessary to ensure your website works well for your business.

What you’re looking for is a clean, well-organised, user friendly layout. You will need text which captures the essence of your business and at the same time talks to the search engines to make them sit up and listen, so they place your website high up in their rankings.
 

Some of what's needed for a professional website build


Once satisfied that they have the required content and images for the site, a professional website designer will then begin the construction using the following methods:
 
Create a site map and graphical user interface
Wireframe pages and assign a domain name
Set up customer email and create email setting information sheet
Write or edit copy for pages and write SEO meta date
Add focus keywords and activate plugins
Create child theme and design favicon
Set up header and footer information
Add layout template

Getting the idea why people train and become professionals in the field of web design? And there's more:

Header CSS styling, footer styling and home page styles
Typography, background images and mobile/tablet styles
Create sliders and add graphic and buttons
Optimise pages and activate mobile menu
Create social media account and email account
Build in social media links and activate google places
Add cookie warning notice, site counter and customer login

Still not there yet as we haven’t taken into account any cross browser testing or carried about a website visibility test. Then of course there are those other little jobs such as assign a domain name, park domain cpanel/gridhost, map domain WP multisite, check site-map.xml works or test & submit site-map.xml.

Seriously though are you telling me that your sixteen year old knows about all this? How to do it, when to do it, how much of it to do, what links with what and the relationship between all the different aspects of the build? Well if they do they should contact Bath Business Web because we may well be able to offer them a position within the Company. The chances are they will have knowledge of some of the things I have listed.

However, the professional web designer in Bath Business Web will have knowledge of all these things and more. And I have left out some of the good bits. The internal bits of a website which really get that wite up the rankings of Google, Firefox and other mainstream search engines.

Professional Web Design in Bath and the South West
Ensuring to follow a well-structured and planned website design process is the mark of the professional. To follow this process will mean your website will be well organised, easy to navigate and have all the relevant parts. It will work efficiently and effectively and be very user friendly.

As the customer you will want and require a ‘high quality design’. Remember the DIY handyman. Not that. We are talking a professional web designer in Bath Business Web. Our web designers in Bath Business Web will follow a number of simple rules within the conceptualisation of your website to achieve this:
  • They will create balance. This means the equal distribution of the heavy and light elements on each individual page
  • They ensure unity. This refers to the way they keep all of the similar elements in a website alike and those that are diverse further apart, thus pulling everything into one integrated whole
  • They craft emphasis. This emphasis involves all of the main points where the eye of the viewer is drawn into the design (also now as the focal points)
  • They use design flare for contrast. That is the contract of colour, contrasting shapes, sizes, textures and typography
  • They build in rhythm. Otherwise now as repetition. Rhythm brings an internal consistency into the web design
The professional web designers at Bath Business Web know of these elements and use them each time they design and build a website. They also know that getting the balance of content and imagery is crucial, not just for the look of the design, but for the everyday functionality of the website itself. Cramming too much information or text into a website can lessen its chances of being found, or totally baffle and confuse the viewer. Sometimes less is definitely more.

A website needs to be clean and easy on the eye. For years in marketing and advertising they have talked about ‘white space’. That is literally the space around text or images which is all part and parcel of the overall design. White space is crucial when creating a professional layout for your website. Professional web designers know how to manipulate the white space and make it work to your advantage and make it a key element in each and every design.

Bath Business Web - Websites
One of the most difficult and time consuming aspects of professional website design is making sure the website is standards compliant.

In other words if you want your website to be considered as a professional one, then it must look and function the same in all major browsers.

Professionally designed websites need solid SEO (search engine optimisation) friendly foundations.

Attention to detail is crucial. It will be the detail in the design which will make your website designed by a professional website designer at Bath Business Web stand out from the competition.

People get bored with the same old designs being pumped out into the internet.



The general public are not fools and want something different, unique and appealing to look at. They will recognise a website which has a strong identity and image and will go back to it time and time again.

The success of any website is usability


Basically the usability of a website refers to how well viewers learn to navigate it to achieve their goals and how satisfied they are with that. This means doing so swiftly and easily to accomplish and fulfil their online needs. If a website is not built to the necessary standards, then the view (a potential customer for your business), can easily become frustrated and move away from your website.
 
The web designers at Bath Business Web place a great deal of importance on positive and productive website usability. They do this knowing that if they do it will lead to a website of professional quality and design. It is this, which often highlights the difference between the amateur and the professional built websites. Everything that has been done previously with the design and build of the website is totally wasted if the finished product does not achieve usability. This one element is by far the most crucial aspect of a professionally designed website.

What separates people like the professional web design company of Bath Business Web, from non-professional people, is whether or not the web designer or the web design company takes into account all of the above, whilst constructing a customer’s website.

Bath Business Web - Professional Website Design Company
 

Web design companies such as Bath Business Web do cost more than the amateurs or less qualified professionals. And there’s a reason for that. Because you then get a much superior product, which will make you money not waste it. After all with a professional web design company you’re getting more than a website, you’re getting the total package of web design professionalism. That professionalism will show itself more easily to the untrained eye, by the nature of the website which they construct that will have all the necessary features that ensures its usability for you and your customers.

All the best,                          
Bingham
Blogger for Bath Business Web Ltd
Your local Internet Marketing Specialist, Business Directory and Website Design Company


Call for a free consultation and find out more about how you can help your business grow
 
01225 920 503

Tuesday, 29 April 2014

Looking for a Florist in Bath which can delight you with a fabulous selection of floral and flower arrangements, as well as stunning bouquets for all occassions?

Flowers for all occasions indeed. Whether that's for a wedding, valentines, mothers day, funerals, birthdays. Bath Spa Florists in Bath offer great floral bouquets and a service second to none.



http://bathspaflorists.co.uk/
Courtesy of Bath Spa Florists
Whilst driving through the pretty village of Widcombe in Bath the other day, I came to a stop at the pelican crossing just on Widcombe High Street. As I did so, there it was, the answer to one of Mrs Bingham’s birthday gifts.

It was the well located shop of Bath Spa Florists, with their beautiful floral arrangements. The shop was beckoning me in. So I parked up in the free parking bay and wandered to their shop for a look.


I was also able to gain a bit of insight to these local florists based in Bath who have been trading nigh on 40 years. That’s even older than Mrs Bingham, who would love to visit Bath Spa Florists herself at some point I am sure. Anyways, back to my latest discovery of the finest florists in Bath that I have had the pleasure of visiting. Bath Spa Florists started their life in the old bus station, which as you may know was replaced by a brand spanking new one a few years back. Their name then funny enough was Bus Station Florists.

Courtesy of Bath Spa Florists

Well this is where they are in now, those Bus Station Florists. They are adorning the quaint and very useful and varied parade of shops in Widcombe High Street. This being part of a route for many of us living and working in the very beautiful City of Bath.

I have often visited some of the other shops in Widcombe and have often walked there after getting off a train at Bath Spa. It is only a hop and a skip through the back of the train station, across the bridge over the River Avon and there one finds oneself, in the Village of Widcombe.


Courtesy of Bath Spa Florists
So for any of you train commuters on your way home from work, it is such a minor detour to take. And once there, you will find a variety of small interesting shops and a great place to buy your loved ones a big bunch of flowers.

So readers, there I was. To my delight i was greeted by one of the shop gals who had the most welcoming smile I have seen this side of my marriage. I was given all the help I needed and was shown the delights of what Bath Spa Florists have to offer. With their extensive range of cut flowers and bespoke floral arrangements I was certainly in the right place.



Courtesy of Bath Spa Florists

In fact I was in petal heaven. I have never seen so many colours and varieties of flowers and floral arrangements.

It is certainly the truth when I cannot even say that the hanging gardens of Bingham Palace are adorned with such eye breathtakingly beautiful flower arrangements such a s these. A few shrivelled shrubs maybe and an Oak Tree that’s seen better days, but what can a busy blogger do?

Not here at Bath Spa Florists. Colour adorns the shop and the smells, well they are smelly. But in a nice way.


Courtesy of Bath Spa Florists
I have to say that the staff at Bath Spa Florists are just the best. They could see as soon as I walked in, I was as wise to the world of flower arrangements and bouquets, as a chimpanzee theorising over quantum mechanics.

I just didn’t have a clue where to start. So without further ado, those wonderful gals took me under their wing. They guided me, step by step, to the best offers and the best flowers which would be fitting for anyone’s Mrs on their birthday. Without their expert guidance, I could have made a real blunder when it came to buying Mrs Bingham's birthday flowers.


Courtesy of Bath Spa Florists

So fear not chaps! Any of you out there who are likely to wander into a florists as you would a nail bar, not!

Then let me tell you now, there is nothing to dread with Bath Spa Florists. Not with these maidens of retail excellence, guiding your every move from the front door to the till.

And I have to say that the tally of pound sterling was neither a shock nor a hardship on my leather bound, got it for my birthday, cob webbed filled wallet. Bath Spa Florists know how to price their flowers and bouquets to suit all needs.


Courtesy of Bath Spa Florists
You know one has to admire florists. Especially Bath Spa Florists who purchase their supply of flowers directly from wholesale markets bright and early in the morning. When many of us are still sound asleep. How many other retailers get up and out to collect fresh produce or stock at 5am.

The girls at Bath Spa Florists know exactly what to look for when they go to the market. They have a keen eye for what we like, the flowers which suit the season or time of year, what people are buying and what makes a beautiful floral arrangement.


Courtesy of Bath Spa Florists

Bath Spa Florists do all this so we can have a beautiful bouquet of flowers to send to the misses when we want to say “sorry” or say “I love you”. They have flowers for those times when we want to let people in hospital know we are wishing them well.

They come up trumps when people need flowers for a wedding to brighten and celebrate, with amazing creations to decorate and beautify the occasion. As well as for those sadder times when we need to say goodbye to a loved one, or pay tribute to a special life taken away from us.

Courtesy of Bath Spa Florists

There are many reasons why we would want to take or send flowers to those special in our life. To celebrate, commiserate or wish well a life shared. At Bath Spa Florists they have flowers for all these occasions and more. You may want some flowers just to make your home look stunning and smell good.

You may want to offer them as a gift, a memento of heart felt feeling. They may be wanted as a reward for accomplishments achieved. A way to express and acknowledge a celebration of life. Saying it with flowers, I have come to realise, is such a magical way to express the way we think about people and for the way we feel about people. You may have many reasons to celebrate or commiserate, so why not do it with flowers?

Courtesy of Bath Spa Florists

Flowers are such a natural gift. Nothing plastic or tacky about flowers. No high calories to munch through. No concerns over whether or not they will fit, are they the right brand, will they suit their complexion or is it the right shade to match what they have already.

Some gifts are just a nightmare as one needs to know the persons shoe size, neck size and entire contents of their wardrobe before contemplating a charming gift.

But not flowers. You can say so much with flowers. And Bath Spa Florists will help you decide what it is you want to say.

As beautiful as they are, flowers are as simple as it gets when it comes to whether or not they will be accepted readily and lovingly.

I will tell you this for nothing, at Bath Spa Florists they know their flowers. They certainly know how to present a customer with breath taking flower arrangements to suit all tastes and requirements.



http://bathspaflorists.co.uk/
Click on the Logo to find out more about Bath Spa Florists
The flowers at Bath Spa Florists are of a very high quality indeed. They take great care to source their flowers from a variety of suppliers giving their customers the best range of flowers at the most competitive prices. Not only that, but those lovely people at Bath Spa Florists will regularly have a great special offer on the go. Especially when it comes to those special times of the year such as Valentines or Mother’s Day.

So why not say it with flowers and take a trip to Bath Spa Florists today.

All the best,                          

Bingham
Blogger for Bath Business Web Ltd
Your local Internet Marketing Specialist, Business Directory and Website Design Company


Call for a free consultation and find out more about how you can help your business grow
 
01225 920 503

Monday, 14 April 2014

Here is some news in Bath with Bath Business Web Your local Online Directory for the South West

For all you good people of Bath. Whether you are a resident, a visitor or just here temporarily. Welcome to the world of Bath Business Web Ltd. Your Online Directory and award winning Website Design Studio, based in the heart of Bath


http://www.bathbusinessweb.co.uk/
Happy Easter from Bath Business Web Online Directories
Happy Easter from the staff at Business Web Online Directories to all of you living, working or visiting the very beautiful City of Bath

And with the Easter Bank Holiday fast approaching and the sun showing an appearance, life at Bath Business Web Online Directories is on the up. Yes that’s right the sun is shining and set to shine for a few more days yet. In fact the Easter Bank Holiday weekend is set to be a very warm one indeed. Well that is at the moment lol. You know our little island. It does not do things the way the Meteorological Office says it will. If they are saying that during the course of this week we will see temperatures rising from 15C to 21C by Sunday, then you know as well as me Britain will prove them wrong. Or will it?

http://www.metoffice.gov.uk/weather/uk/sw/bath_forecast_weather.html
Click on icon for Weather

Keeping up with the Met Office - keeping up with the weather:

 
Check out what will be happening in Bath this weekend and see if you will be donning the sun glasses and getting out the shorts.


Remember last spring? It wasn’t great. And what a gift the sun will be after all that rain and flooding over the long wet winter. It will certainly help dry things out and help us all put those days behind us. I for one love the warm and the hot weather. There is nowhere better than Bath in the sun. Whether it’s a walk through Victoria Park or by the river. Pounding the shopping streets in me sandals, shorts and t-shirt. Sitting in he garden with a beer in my hand and a burger on the barbeque.


More news from sunny and beautiful City of Bath:


Talking about shopping. Did you know we are expecting a couple more big names to the shopping experience we know and love in the City of Bath? Well the good people of Bath Business Web keep their ears and eyes open to the coming and goings of this fine town.


We have Primark coming, with its value for money range of clothing and accessories, moving into the spot where BHS once traded until recently. It does seem a shame that the iconic store that was BHS has disappeared from our high street.


Coming to Bath
A sign of the times. The effects of the recession are still with us. We have had the re-emergence of Poundland and now a budget fashion store.


So it comes as a big blow to me and the rest of the Bingham household that BHS have gone from Bath. But it is not just Bath that has lost out. I have been informed that Harrogate, Kings Lynn, Guildford, Folkstone, Winchester and Cardiff have all lost their BHS. It appears that its all the plan of retail tycoon Sir Philip Green. He has been selling off a number of leases to the ever growing budget fashion retailer, Primark. Hence why Primark is moving into their spot.

And the likes of BHS closing stores partly to support their growth on the online market. I guess it shouldn’t really be a surprise that these things are happening. At least in Bath we have a flourishing retail sector and businesses are wanting to be here. It’s great for our economy and great for the future of the City.


Coming to Bath
So moving on with another retailer ready to join the flock. Anthropologie is an upmarket (that means expensive to some), American homeware and fashion retailer of which there are four other stores in the UK at present.

They will be moving into another of our long lost retail giants and much grieved by the Bingham’s and that was the home of Habitat.


I have to say that this is a very good sign that Bath is well promoted in the retail sector. Bath is fast growing a reputation for its high-end fashion outlets. Competing against even the best that London can offer. This will be Anthropologies’ first store outside of the capital and that says a great deal for what Bath has to offer. Anthropologie, which started in Pennsylvania over twenty years ago and has nearly two hundred stores across the USA and Europe, has said that it will ensure everything is done to keep the feel and tradition of the building, as they refurbish the site. A spokesperson for the Anthropologie group said that Bath stands for values such as authenticity, creativity beauty and flair, as we do.


In other news from your local Online Directory, Bath Business Web:


Here’s a short tail for you. Firefighters had to be called out to rescues Harvey the Jack Russell Terrier. The little rascal had got himself trapped down a hole while out on his walkies. A crew from Bath Fire Station responded to the call for help from a very anxious owner. At first they could hear Harvey, but all attempts to get to the hole rummaging doggy failed. It took nearly two and a half hours before the firefighting crew managed to dig within reach of Harvey. He was a lucky little Russell and was not harmed after his big adventure ‘down hole’. Bless!


Police in Bath
The boys in blue have also been making an appearance in Bath.

The Bobbies from Avon and Somerset were on the lookout for rogue traders travelling in and around the City. The Police and Trading Standards Officers were checking van drivers to ensure they were legitimate and their vehicles were legal.

A gang of workers laying tarmac have been questioned and now being investigated by Trading Standards. Scrap metal dealers were visited to check their waste carrier licenses were I order.

The Officers have also visited the elderly offering advice on ‘doorstep crime prevention’.

A high visibility presence was in residential areas where 'no cold calling’ was permitted sending out a warning to all uninvited doorstep visitors. They received thirty eight referrals for help with home security.

Banks, Post Offices, Building Societies were targeted and given reminders to be mindful when customers known to be vulnerable request to withdraw unusually large amounts in cash. Particularly when they are accompanied by an unfamiliar person.

The Police in Bath are asking Bath Business Web to spread the word to everyone living in Bath, especially the vulnerable such as the elderly. There have been a small number of incidents involving a phone scam. This is where bogus bank workers phone the victim aiming to persuade them to reveal bank card details before sending bogus couriers to collect the cards.


There have also been incidents where the scammer is pretending to be from the Metropolitan Police Fraud Squad. Again asking for the same kind of details regarding a bank card and suggesting that there has been illegal activity on the card, so it needs to be handed in. so be aware good people of Bath of these scammers, otherwise known as thieves.

On a lighter brighter note Bath Business Web Online Directory reports:


Sunflowers brightening up Bath
People in Bath have been encouraged to plant sunflowers to help launch Britain in Bloom competition 2014.

Can you believe that Bath is celebrating fifty years of Britain in Bloom. The Bath Artisan Market in Green Park was the venue for people to attend and plant a sunflower seed, to then take home.

The Royal Horticultural Society hope that half a million sunflower seeds will be planted across the UK.


So all you good flowerpot men and flowerpot women of Bath let’s make this City shine with the glowing bright yellow petals of this magnificent long stalked flower.

Bath Business Web Online directory is proud to announce that our very own Aqua Sulis (or to you non roman speaking natives, the Roman Baths), is one of only seven attractions in England to win an award for best UK tourist attraction.

Aqua Sulis - The Roman Baths
Not just that, but this is the third time in a row that the Roman Baths has been presented with this honour.

The judges and tour operator CIE Tours International were no doubt impressed along with the eleven thousand visitors which enjoyed the spectacle in 2013.



Visitors travelling with CIE Tours voted this world famous site for the third year running against a large backdrop of competition from all over the land. There are only a handful of attractions in the UK which receive such a rare and prodigious Award of Excellence such as this.

We can all be proud of Bath for not just having this unique part of our heritage in the heart of the City. But one which is famous throughout the world and helps put the City at the forefront of the tourist industry’s best places to visit – ever! And I’m not biased in any way lol.

The Rec - Home to Bath Rugby

So what of that other great iconic, historic and world renowned assemblage of high class, well executed play and formidable presence we know and love as Bath Rugby?


Well it seems that the request by bath Rugby for extra land to redevelop the Rec has been refused. There is likely to be an appeal on that decision. There is much speculation as fears grow that Bath Rugby could eventually leave the City. This is very likely to happen if the club is unable to redevelop the ground at The Rec.

The club wants to increase capacity to accommodate more fans of the game. However, recently it has been told that no more of the Recreation Ground can be taken for the stadium. Bath Rugby is literally in the heart of this fine city and it would be a crying shame if they are forced to move away.

And finally from Bath Business Web:


And to close a story from the highways and byways of Bath. Yes indeed I am talking the closer of a major link between Bath and parts of Bristol. The Kelston Road, or at least a part of it. This is a road the Binghammobile has travelled many times. It is a much preferred route by Mrs Bingham, who enjoys the scenic slower paced driving this road offers compared to the ring road of Bristol. The Kelston Road is another victim of a very prolonged wet winter.

Road Closure in Bath
The ground, I have been told, was made unstable with a large amount of landslip causing damage and safety issues in the area.

Large amounts of water has been detected moving deep underground and destabilising the road.

There has been a great deal of land movement causing no end of problems for the local Engineers to resolve. It has been estimated that the ground has been slipping as much as seven metres below the road surface. The closing of the road was not done lightly.

A spokesperson from BANES told me that the decision to close this well used and well-travelled road, thereby affecting many from the local area and beyond, was done as safety is paramount and until he road maintenance team have made it safe, the road will remain closed, whether that’s for vehicles or pedestrians alike. It may take a number of months before the road will be anywhere near ready to open.

http://www.bathbusinessweb.co.uk/
Spring at Bath Business Web Online Directories

So spring has finally sprung in the beautiful City of Bath leaving behind the gloom that was winter.

Blossom is on the trees, birds are starting to build nests for their fledglings, lawns are being mowed and flowers are opening up.  

 
Whatever you are doing this Easter, remember to get out and about to see and appreciate everything that is Bath. At Bingham Mansion Mrs B and the kids are getting ready for the Easter egg hunt I have planned over the weekend.
 
So get out there and enjoy the City of Bath. Let me and my colleagues know at Bath Business Web Online Directories what you have in mind for your Easter.

Have a good one!

All the best,

Bingham
Blogger for Bath Business Web Ltd
Your local Internet Marketing Specialist, Business Directory and Website Design Company



Call for a free consultation and find out more about how you can help your business grow
 
01225 920 503

 

Monday, 31 March 2014

Why does my Business in Bath need Search Engine Optimisation (SEO)?

Do you know what to do to help your business website in Bath reach the first page of Google or any other search engine? Does your website for your business in Bath have a strong presence on the internet? If not, read on….


You being good, honest, reliable and sensible business people of Bath want to know that you are doing your best to ensure the business in Bath that you own or manage works efficiently and productively. This of course, includes the marketing and advertising of your business on the internet.



http://www.seobath.com/#/what-is-seo/4538983880
Front page results
Once you have a website built you will want it fit for purpose and fully functioning to meet your business and ecommerce needs.

This includes how to show it off to the world and make it very visible and accessible to any potential new client’s or customers.

To me it’s a bit like how best to place an advert in a newspaper or where to distribute those leaflets for maximum effect.

As a business person you know better than most the need to maximise your advertising and marketing potential, while taking into account the time input or financial costs of doing so.

In the online world this is where SEO or Search Engine Optimisation comes in.


It is just one element of helping your business get the most out of the internet and the most out of your website. That’s where a team of professionals known as SEO Bath come in to their own.

http://www.seobath.com/
Click on here to find out more about SEO Bath
SEO Bath are part of the business website designers and online business directories known as Bath Business Web Ltd. They know all there is to know about the internal workings of the internet and good sound SEO.

Bath SEO support hundreds of local business entrepreneurs to maximise their websites true potential. They not only operate in Bath, but have business connections that stretch across Somerset, Wiltshire and Bristol to help their clients achieve front page results in Google, Yahoo and all the most used search engines throughout the UK and the world.

The good people at SEO Bath, aka Bath Business Web Ltd, know full well that successful search engine optimisation (SEO) is one of the many vital components which help your business website outperform your competitors. 

http://www.bathbusinessweb.co.uk/
Bath Business Web SEO, Web Design & Directories

They have encountered too many business owners over the years who have not considered the SEO needs of their website.

They have experienced first hand the results of business people who have struggled to get any sort of return on the investment they made in the build and construction of a well-designed website.

No use having an all singing all dancing website if it can’t find the dance floor to perform its best.


So good business men and women of Bath, Bristol, Wiltshire and Somerset, don’t in any way assume it is good enough to build a website and think that people will be able to find it. Let’s face it your website has to do battle amongst the hundreds of other websites on the internet which are selling or offering products or services just like yours. 

Not to mention all the websites, directories or social media links which appear in-between those websites on the search engines. It’s a minefield out there and one where you need to have the right gear and the up to date technology to get through it to reach the top and be safe in the knowledge that your business is up there with the best of them.

http://www.seobath.com/#/contact-us/4538983908
Contact SEO Bath by clicking here
Every day in Bath many people use the internet as a means to find the services, products or professionals in their local area. A search engine such as Google is often the first place the go to. They can do this at home on their PC, on the move with their laptop or tablet. But more and more they are just using that very common device, the mobile phone to search the internet and download the websites the wish to view.

The websites they view may or may not include yours. I mean to say, do you know how many people are visiting your website every month? Do you know how many are going beyond the first page? Do you know how many people who contact  you have done so because they found your website? 

http://www.seobath.com/#/what-is-seo/4538983880
Ensure search engines find your business website

Some of this information you can get
through the use of Google analytics and a good business person will analyse the performance of their website.

It’s also good to get feedback from new callers. Remember some may have seen your website, but how did they know about it?

It’s no good just asking did you get our details by visiting our website. Because it doesn’t tell you if a friend gave them the details, if they saw a leaflet or flyer or an advert in Yellow Pages.



So there is a need to ask very precise questions on how they came across your website if you are going to gain insight to the effectiveness of the sites ability to perform.


http://www.seobath.com/#/seo-analysis/4538983896
Google Analytics for your Bath business website
So if people are going onto a search engine, in what ways does SEO help you once they get there?

Well search engine optimisation has a number of key elements. Far too many and sometimes a tad complicated to explain in a simple blog.


As well as an ever changing way which Google change the ‘rules of engagement’ on the internet and the changes they want it to achieve for the future of their own business.

Remember Google is a business like any other and can make even more money from the likes of you and me if it too is to keep up to date with the demands of the people who browse the internet. After all Google is a business worth millions and will continually progress and change to fill that financial pot and help it stay at the top of its game.


http://www.seobath.com/#/seo-results/4538983904
Getting the keywords right helps with search engine optimisation
So the easiest and most common element to understand with search engine optimisation (SEO), is that of ‘keywords’.

Keywords are the words people use when searching on the internet.

Keywords are also the words that best describe your business, products or services which are most likely to be used by the general public.

So if I am Joe Bloggs and I want someone to come and service my central heating boiler the keywords I use are likely to be ‘plumber Bath’ (as I know plumbers do that sort of thing and I live I Bath).

Am I likely to type ‘central heating technicians Bath’, well not really as a majority of the public may not use that terminology. They may use ‘central heating engineers bath’, that is more common. See what I mean?

So it doesn’t matter what you call yourselves, its what the public are currently calling your type of business or profession that counts. People are also a bit lazy, as well as time demanding and will want to use as little words as possible. Generally people will think of the one word that describes to a T what they are looking for as well as the town or area they live.

http://www.webdesigninbath.com/
SEO by Bath Business Web Ltd

If people type in ‘plumber’ on its own they will get everything there is to do with the word plumber in the whole of the world on the internet. That will include papers or articles written with the word plumber in them.

This will include businesses throughout the globe with the word plumber, some of which may or may not actually be plumbers of course.

There will be all manner of websites and any from Bath will be totally lost in the sea of websites and links in the search engine.

That’s why if they type Bath as well as the word plumber it narrows the each down immensely. As you can imagine lol.




When your business has its website built make sure there is text in the website which reflects and reproduces the words which the public use when searching on Google. If not, get in touch with the SEO professionals like SEO Bath who will put it right.

If you are a plumber in Bath and you don’t have these words strategically written throughout your website, then it is more than likely our site will not be found by Google. That is to say Google will only relate the words used by the people typing in their keywords and who are looking for sites with those words in the text and content of a website, regardless of whether or not it is a plumber or not. Google will prioritise websites which follow these simples ‘rules of engagement’ and your website will be there somewhere. It’s just where? And if it is 3, 4 or 10 pages from the top, well what can I say? Who do you know ever goes looking on those?

Keywords as I say are just one element of search engine optimisation. And just because you have the right keywords in your website now doesn’t means that the will be the keywords you need to consider for the future. Google is constantly changing, the internet is constantly progressing. So you and your website needs to keep up and change with it.



http://www.seobath.com/#
SEO Bath leading the way on the Internet

That’s why a number of companies use professional SEO experts to do it for them and keep their websites up to date and maximise visibility on the internet search engines. After all I said keywords is just one element. Other things which help the SEO process are well written and keyword effective blogs, social media input, use of effective back end coding and front end content, correct use of alt tags and meta descriptions.

Some of these things I realise, will not mean anything to you, but website designers and engineers will klnow exactly what they are and the necessity to use them effectively and in accordance with search engine requirements.

Bath Business Web's SEO specialists are experts in search engine optimisation and have successfully built and optimised hundreds of websites for clients in Bath. We achieve countless front page results for Bath businesses in search engines such as Google and Yahoo thanks to our expert knowledge of SEO.


There are lots of SEO techniques that can benefit the search engine optimisation of a website, and it is certainly not as simple as adding a few keywords to your metadata. SEO Bath know what it takes to get your website onto the front pages of major search engines like Google. In fact Bath Business Web's SEO experts in Bath have gained such great results for so many clients in and around Bath by using our SEO methods, that our websites dominate the listings for many popular search terms in Bath.

How can a business in Bath improve on what it has already?


One way to do this is let the good people at SEO Bath can help you set up Google Analytics. Google Analytics is a free tool to allow you to follow the flow of people traffic coming to your website.

 
http://www.seobath.com/#/seo-results/4538983904
Front page results from SEO Bath
This includes detailed analysis and information on number of visitors, whether they got to you through a mobile phone or otherwise as well as much more regarding the activity on the site.
 
Having this tool from Google will give you the edge over the competition.
 
Your business websites ability to rank highly on any of the search engines will of course have a dramatic effect on the traffic to your website.

This traffic of human visitors and potential customers of the future, can then be turned into custom or trade. It’s worth noting that over 70% of web users say that after the third page of a search engine they abandon the search. That means that if your website doesn't appear on the first three pages of that search engine, people won't find your site.
 
Remember, Search Engine Optimisation (SEO) is equally as important to the end results of your website as the design itself. You will want your business website in Bath to look good, function well and be very visible on the internet.
 

http://www.seobath.com/#/contact-us/4538983908
SEO Bath
How the website looks is irrelevant if it is never going to be found or seen by any potential customers. The only way to make sure people will find your Bath business website is to ensure it is optimised using the latest SEO methods.
 
When Google, Yahoo and other search engines look at your business website, they don’t view it in the same way as you or I do. Instead they send out crawlers to view the source code of the site.

The source code, or html, is a website code language used to dictate how elements such as text or images should be laid out on the various webpages of your Bath business website.

There are certain factors in the source code which will give the crawlers extra information about the content of your business website.

If Google finds lots of relevant references (such as the keywords used) to a particular topic throughout the source code of the site, then it will rank that page highly for that particular subject.


So don't go leaving it to chance with your own business in Bah website.Do what you can to make the most of the expertise and tools available, to ensure your website has great visibility on the internet.

http://www.seobath.com/#
Expertise in Search Engine Optimisation of your Bath Business Website
I am looking forward to seeing your Bath business website on the internet very soon. Why not contact me and let me know how you are getting on reaching that top spot on the first page of Google. See what you can do to knock out the competition and take the lead for you, your business and your future.

All the best,
Bingham
Blogger for Bath Business Web Ltd
Your local Internet Marketing Specialist, Business Directory and Website Design Company



Call for a free consultation and find out more about how you can help your business grow
 
01225 920 503