Thursday, 11 December 2014

Why does my Business in Bath need Search Engine Optimisation (SEO)?

Do you know what to do to help your business website in Bath reach the first page of Google or any other search engine? Does your website for your business in Bath have a strong presence on the internet? If not, read on….

You being good, honest, reliable and sensible business people of Bath want to know that you are doing your best to ensure the business in Bath that you own or manage works efficiently and productively. This of course, includes the marketing and advertising of your business on the internet.
Front page results
Once you have a website built you will want it fit for purpose and fully functioning to meet your business and ecommerce needs. 

This includes how to show it off to the world and make it very visible and accessible to any potential new client’s or customers. 

To me it’s a bit like how best to place an advert in a newspaper or where to distribute those leaflets for maximum effect. 

As a business person you know better than most the need to maximise your advertising and marketing potential, while taking into account the time input or financial costs of doing so.

In the online world this is where SEO or Search Engine Optimisation comes in. 

It is just one element of helping your business get the most out of the internet and the most out of your website. That’s where a team of professionals known as SEO Bath come in to their own.
Click on here to find out more about SEO Bath
SEO Bath are part of the business website designers and online business directories known as Bath Business Web Ltd. They know all there is to know about the internal workings of the internet and good sound SEO. 

Bath SEO support hundreds of local business entrepreneurs to maximise their websites true potential. They not only operate in Bath, but have business connections that stretch across Somerset, Wiltshire and Bristol to help their clients achieve front page results in Google, Yahoo and all the most used search engines throughout the UK and the world.

The good people at SEO Bath, aka Bath Business Web Ltd, know full well that successful search engine optimisation (SEO) is one of the many vital components which help your business website outperform your competitors.
Bath Business Web SEO, Web Design & Directories

They have encountered too many business owners over the years who have not considered the SEO needs of their website. 

They have experienced first hand the results of business people who have struggled to get any sort of return on the investment they made in the build and construction of a well-designed website. 

No use having an all singing all dancing website if it can’t find the dance floor to perform its best.

So good business men and women of Bath, Bristol, Wiltshire and Somerset, don’t in any way assume it is good enough to build a website and think that people will be able to find it. Let’s face it your website has to do battle amongst the hundreds of other websites on the internet which are selling or offering products or services just like yours.  

Not to mention all the websites, directories or social media links which appear in-between those websites on the search engines. It’s a minefield out there and one where you need to have the right gear and the up to date technology to get through it to reach the top and be safe in the knowledge that your business is up there with the best of them.
Contact SEO Bath by clicking here
Every day in Bath many people use the internet as a means to find the services, products or professionals in their local area. A search engine such as Google is often the first place the go to. They can do this at home on their PC, on the move with their laptop or tablet. But more and more they are just using that very common device, the mobile phone to search the internet and download the websites the wish to view. 

The websites they view may or may not include yours. I mean to say, do you know how many people are visiting your website every month? Do you know how many are going beyond the first page? Do you know how many people who contact  you have done so because they found your website?
Ensure search engines find your business website

Some of this information you can get 
through the use of Google analytics and a good business person will analyse the performance of their website. 

It’s also good to get feedback from new callers. Remember some may have seen your website, but how did they know about it? 

It’s no good just asking did you get our details by visiting our website. Because it doesn’t tell you if a friend gave them the details, if they saw a leaflet or flyer or an advert in Yellow Pages. 

So there is a need to ask very precise questions on how they came across your website if you are going to gain insight to the effectiveness of the sites ability to perform.
Google Analytics for your Bath business website
So if people are going onto a search engine, in what ways does SEO help you once they get there?

Well search engine optimisation has a number of key elements. Far too many and sometimes a tad complicated to explain in a simple blog. 

As well as an ever changing way which Google change the ‘rules of engagement’ on the internet and the changes they want it to achieve for the future of their own business.

Remember Google is a business like any other and can make even more money from the likes of you and me if it too is to keep up to date with the demands of the people who browse the internet. After all Google is a business worth millions and will continually progress and change to fill that financial pot and help it stay at the top of its game.
Getting the keywords right helps with search engine optimisation
So the easiest and most common element to understand with search engine optimisation (SEO), is that of ‘keywords’. 

Keywords are the words people use when searching on the internet. 

Keywords are also the words that best describe your business, products or services which are most likely to be used by the general public. 

So if I am Joe Bloggs and I want someone to come and service my central heating boiler the keywords I use are likely to be ‘plumber Bath’ (as I know plumbers do that sort of thing and I live I Bath).

Am I likely to type ‘central heating technicians Bath’, well not really as a majority of the public may not use that terminology. They may use ‘central heating engineers bath’, that is more common. See what I mean?

So it doesn’t matter what you call yourselves, its what the public are currently calling your type of business or profession that counts. People are also a bit lazy, as well as time demanding and will want to use as little words as possible. Generally people will think of the one word that describes to a T what they are looking for as well as the town or area they live.
SEO by Bath Business Web Ltd

If people type in ‘plumber’ on its own they will get everything there is to do with the word plumber in the whole of the world on the internet. That will include papers or articles written with the word plumber in them. 

This will include businesses throughout the globe with the word plumber, some of which may or may not actually be plumbers of course. 

There will be all manner of websites and any from Bath will be totally lost in the sea of websites and links in the search engine. 

That’s why if they type Bath as well as the word plumber it narrows the each down immensely. As you can imagine lol. 

When your business has its website built make sure there is text in the website which reflects and reproduces the words which the public use when searching on Google. If not, get in touch with the SEO professionals like SEO Bath who will put it right.

If you are a plumber in Bath and you don’t have these words strategically written throughout your website, then it is more than likely our site will not be found by Google. That is to say Google will only relate the words used by the people typing in their keywords and who are looking for sites with those words in the text and content of a website, regardless of whether or not it is a plumber or not. Google will prioritise websites which follow these simples ‘rules of engagement’ and your website will be there somewhere. It’s just where? And if it is 3, 4 or 10 pages from the top, well what can I say? Who do you know ever goes looking on those?

Keywords as I say are just one element of search engine optimisation. And just because you have the right keywords in your website now doesn’t means that the will be the keywords you need to consider for the future. Google is constantly changing, the internet is constantly progressing. So you and your website needs to keep up and change with it.
SEO Bath leading the way on the Internet

That’s why a number of companies use professional SEO experts to do it for them and keep their websites up to date and maximise visibility on the internet search engines. After all I said keywords is just one element. Other things which help the SEO process are well written and keyword effective blogs, social media input, use of effective back end coding and front end content, correct use of alt tags and meta descriptions. 

Some of these things I realise, will not mean anything to you, but website designers and engineers will klnow exactly what they are and the necessity to use them effectively and in accordance with search engine requirements. 

Bath Business Web's SEO specialists are experts in search engine optimisation and have successfully built and optimised hundreds of websites for clients in Bath. We achieve countless front page results for Bath businesses in search engines such as Google and Yahoo thanks to our expert knowledge of SEO.

There are lots of SEO techniques that can benefit the search engine optimisation of a website, and it is certainly not as simple as adding a few keywords to your metadata. SEO Bath know what it takes to get your website onto the front pages of major search engines like Google. In fact Bath Business Web's SEO experts in Bath have gained such great results for so many clients in and around Bath by using our SEO methods, that our websites dominate the listings for many popular search terms in Bath.

How can a business in Bath improve on what it has already?

One way to do this is let the good people at SEO Bath can help you set up Google Analytics. Google Analytics is a free tool to allow you to follow the flow of people traffic coming to your website.
Front page results from SEO Bath
This includes detailed analysis and information on number of visitors, whether they got to you through a mobile phone or otherwise as well as much more regarding the activity on the site.
Having this tool from Google will give you the edge over the competition.
Your business websites ability to rank highly on any of the search engines will of course have a dramatic effect on the traffic to your website.

This traffic of human visitors and potential customers of the future, can then be turned into custom or trade. It’s worth noting that over 70% of web users say that after the third page of a search engine they abandon the search. That means that if your website doesn't appear on the first three pages of that search engine, people won't find your site.
Remember, Search Engine Optimisation (SEO) is equally as important to the end results of your website as the design itself. You will want your business website in Bath to look good, function well and be very visible on the internet.
SEO Bath
How the website looks is irrelevant if it is never going to be found or seen by any potential customers. The only way to make sure people will find your Bath business website is to ensure it is optimised using the latest SEO methods.
When Google, Yahoo and other search engines look at your business website, they don’t view it in the same way as you or I do. Instead they send out crawlers to view the source code of the site.

The source code, or html, is a website code language used to dictate how elements such as text or images should be laid out on the various webpages of your Bath business website.

There are certain factors in the source code which will give the crawlers extra information about the content of your business website.

If Google finds lots of relevant references (such as the keywords used) to a particular topic throughout the source code of the site, then it will rank that page highly for that particular subject.

So don't go leaving it to chance with your own business in Bah website.Do what you can to make the most of the expertise and tools available, to ensure your website has great visibility on the internet.
Expertise in Search Engine Optimisation of your Bath Business Website
I am looking forward to seeing your Bath business website on the internet very soon. Why not contact me and let me know how you are getting on reaching that top spot on the first page of Google. See what you can do to knock out the competition and take the lead for you, your business and your future.

All the best,
Blogger for Bath Business Web Ltd
Your local Internet Marketing Specialist, Business Directory and Website Design Company

Call for a free consultation and find out more about how you can help your business grow
01225 920 503

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